Westlock Memorial Hall | Marketing & Event Management | Marketing Coordinator
Updated: Aug 22
Marketing & Event Management | Westlock Memorial Hall
Events & Hospitality • Marketing • Event Management • Community Engagement • 2017–2020
Project Summary
Westlock Memorial Hall offers a community gathering space with a commercial kitchen, impressive stage, and supportive staff, ensuring each event is unique. I was an employee of the board. there wasn't a lot of staff so it meant a small tight knit team. Working in a smaller team meant wearing many hats. Beyond marketing, I contributed to event planning, graphic design, photography, and social media management. I led marketing campaigns and event promotion for a community venue, helping increase bookings, support fundraising initiatives and strengthen community engagement.
My Role At Westlock Memorial Hall
From 2017 to 2020, I served as the Marketing and Event Manager for the Westlock Memorial Hall, a historic community venue at the heart of Westlock, Alberta. I was responsible for promoting events, growing community engagement, increasing attendance, and strengthening the community hall by providing events and a rental space to bring people together.
Key Contributions include the following:
Managed marketing campaigns for community events.
Coordinated event planning and logistics.
Created print and digital promotional materials.
Increased venue bookings through strategic marketing.
Supported fundraising and community engagement initiatives.
Maintaining consistent branding across both print and digital materials
Project Details
Client: Westlock Memorial Hall
Industry: Events • Community • Nonprofit
Project Type: Marketing • Event Management • Community Engagement
Role: Marketing Coordinator
Timeline: September 2014 – February 2020
Project Scope: Managed marketing campaigns, coordinated community events and promoted venue rentals while supporting fundraising and public engagement initiatives.
Audience: Community organizations • Event organizers • Local residents • Businesses
Tools Used: Facebook • Canva • Google Business Profile • Microsoft Office • Adobe Creative Suite
Skills Used: Event Marketing • Community Engagement • Graphic Design • Marketing Strategy • Sponsorship • Event Coordination • Communications
Project Reach: Supported dozens of community events, fundraising campaigns and venue marketing initiatives over six years.
Challenge
The Westlock Memorial Hall serves a rural Alberta community where marketing budgets were limited, and audiences relied heavily on traditional advertising alongside growing digital channels. The challenge was finding creative, cost-effective ways to increase attendance, encourage repeat visitors, and attract new audiences while understanding the hall's long-standing community identity.
Approach
I developed integrated marketing campaigns that combined traditional community outreach with digital marketing techniques. Promotional materials were designed to be visually engaging while remaining accessible to a broad audience. Each event also required its own specific strategy, balancing the expectations of longtime attendees with opportunities to reach younger community members and families.
Event Photography
Photography became an important part of documenting and promoting the Westlock Memorial Hall. Rather than relying on stock imagery, I photographed the venue, community events, performers, and attendees to create authentic marketing materials that captured the hall's welcoming atmosphere.
Outcome
During my time with the Westlock Memorial Hall, my marketing initiatives contributed to increased community engagement and stronger event promotion. Through strategic marketing and audience-focused campaigns, the hall experienced approximately $2,000 in annual profit growth, helping strengthen its long-term sustainability.
Beyond financial results, the role allowed me to build experience in event marketing, community engagement, graphic design, photography, and project management while supporting an organization that continues to serve as an important gathering place for the community.
Skills Used
Community Marketing • Event Planning • Graphic Design • Photography • Social Media Marketing • Branding • Content Creation • Audience Engagement • Print Design • Campaign Strategy
Tools Used
Canva • Adobe Creative Suite • Facebook • Microsoft Office • DSLR Photography • Google Workspace
