Switching Styles | Digital Publication Development & Canada Music Journalism | Founder, Editor & Publisher
- Dylanna Fisher
- Jul 1, 2023
- 4 min read
Updated: Jul 11
Digital Publication Development, Canada Music Journalism, Switching Styles
Digital Media • Editorial Operations • Music and entertainment journalism • soundtrack, album, video game reviews, and live concert reviews • Online Publishing • 2017–Present
Project Summary
Switching Styles is an independent Canadian online music publication that I founded in 2017 to celebrate the creativity behind covers, remixes, mashups, parodies and emerging artists. What began as a passion project evolved into a full-scale digital publication featuring music journalism, artist interviews, festival coverage, reviews, opinion pieces and industry news.
Since its launch, the publication has grown to include more than 460 original articles and has attracted readers from around the world through a strong organic search strategy. Google Analytics shows readers across Canada, the United States, the United Kingdom and Europe, with Google Organic Search serving as the site's largest source of traffic.
This blog focuses on music on both a grand scale and a special look at parodies, remixes, mashups, and the like. It’s a broad online magazine that publishes content twice weekly. Publishing twice a week (for now). Switching Styles releases new and exciting content every Sunday. This includes reviews, opinion pieces, interviews, features, Q&As: the list goes on!
My Role
As the Founder, Editor-in-Chief, and Digital Content Strategist, I am responsible for developing the publication's editorial vision and content strategy, and managing publication schedules, editorial calendars, and overall operations and logistics.
Key Contributions include the following:
Founded and managed an online publication.
Published more than 460 articles.
Built editorial workflows for remote contributors.
Increased reader engagement through SEO optimization.
Managed editing, publishing and content strategy.
Led and coordinated a remote team of more than eight volunteer contributors
Project Details
Client: Switching Styles
Industry: Digital Publishing • Music Journalism
Project Type: Editorial Operations • Content Strategy • SEO
Role: Founder • Editor • Publisher
Timeline: September 2017 – Present
Project Scope: Built and managed an independent digital publication from the ground up, overseeing editorial strategy, publishing operations and audience growth.
Audience: Music fans • Artists • Entertainment industry • Global readers
Tools Used: WordPress • Google Analytics • Search Console • Canva • Adobe Creative Suite • SEO Tools
Skills Used: Editorial Management • SEO • Content Strategy • Publishing • Journalism • Team Leadership • Digital Marketing
Project Reach: Published 460+ articles with readers across Canada, the United States, Europe and Asia.
Samples of Switching Styles Marketing
Canada Music Journalism Published on Switchingstyles.ca
Live Music & Event Coverage
Video Game & Pop Culture Content
“Song Suggestions From Switching Styles”, Switching Styles (2026) Music Article
“A Fresh Spin on Classic Songs”, Switching Styles (2026) Music Article
“Bear And Breakfast Review”, Switching Styles (2024) Video Game Review
"Laughing while Farming; Stardew Valley Parodies”, Switching Styles (2021) Video Game Parody Songs
“Gameboy Jones: A Rapper of the Geek Genre”, Switching Styles (2018) Artist Feature
"Simlish Cover Songs", Switching Styles (2018) Video Game Cover Songs
Band & Tour Releases
“Edmonton's Famous Strangers Unveils Single ‘Ghosts of Men’”, Switching Styles (2026) Press Release
"Myles Lloyd Unveils Captivating Voodoo Music Video from His New Album I’m Still Thinking", Switching Styles (2026) Press Release
“Bubblegum Breakdown Release Single ‘Sanctuary.’”, Switching Styles (2026) Press Release
Skills Used
Content Strategy • Editorial Management • Music Journalism • SEO • Content Writing • Copy Editing • Interviewing • Digital Marketing • Website Management • Google Analytics • Audience Development • Project Management • Social Media Marketing • Brand Development • Editorial Planning • Team Leadership
Tools Used
Wix CMS • Google Analytics 4 • Google Search Console • Canva • Google Workspace • Microsoft Office • Grammarly • Adobe Express • Meta Business Suite • X (Twitter) • Facebook • Instagram
