E-Commerce Digital Content Operations | Amre Supply

E-Commerce Digital Content Operations | Amre Supply

HVAC & Facility Maintenance • E-Commerce • Content Operations • Product Information Management (PIM) • 2025–2026

HVAC E-Commerce Digital Content Project Summary

I created two e-commerce vendor-sponsored content pieces designed to support brand visibility, product discovery, and sales engagement within a retail environment. These pieces aligned with vendor priorities while meeting the site’s content standards, audience needs, and commercial goals.

The work focused on presenting vendor offerings in a clear, persuasive, and search-friendly way. Each piece balanced promotional messaging with useful product context, helping connect shoppers to relevant solutions while supporting broader e-commerce marketing objectives.

My Role

While working with Amre Supply, I crafted HVAC E-Commerce Digital Content, optimized product content, built vendor landing pages, managed product information and collaborated with marketing, sales and purchasing teams on digital campaigns.

Key Contributions include the following:

• Optimized 500+ ecommerce product listings every week.

• Built SEO-optimized vendor landing pages and campaign content.

• Standardized product information using PIM best practices.

• Improved metadata, internal linking and product discoverability.

• Collaborated with marketing, sales and purchasing teams on campaigns.

Project Details

Client: Amre Supply

Industry: Industrial Supply • E-Commerce • Retail

Project Type: Product Information Management • E-Commerce Content • SEO • Digital Marketing

Role: E-Commerce Digital Content Specialist

Timeline: June 2025 – January 2026

Project Scope: Managed e-commerce content operations, optimized product information, created vendor landing pages and improved SEO for thousands of industrial products.

Audience: Contractors • Tradespeople • Industrial buyers • Commercial customers • DIY customers

Tools Used: Shopify • Product Information Management (PIM) • AS400 • Syspro • SQL • Excel • SharePoint • Google Drive • Google Analytics 4 • Google Search Console

Skills Used: Product Information Management • SEO • Metadata Management • Product Content Writing • Taxonomy • Digital Merchandising • Excel • SQL • Content Operations • E-Commerce Strategy

Project Reach: Optimized 500+ product listings weekly while supporting national marketing campaigns and vendor promotions.

“Milwaukee ‘Nothing but Heavy Duty’ Brand Page”, Amre Supply (2026) Brand Page  

“Resideo Whole Home Solutions Brand Page”, Amre Supply (2026) Brand Landing Page