Homeward Trust Edmonton | Housing Supports Forum Web Content & Marketing | Content Specialist

Housing Supports Forum Web Content & Marketing, Homeward Trust Edmonton

Nonprofit Housing • Web Content & Digital Marketing • Community Engagement • 2024

Project Summary

I developed digital marketing and web content to support Homeward Trust Edmonton's Housing Supports Forum, helping promote one of Alberta's leading housing and homelessness conferences and increase awareness of housing initiatives and community resources.

My Role

My Role was just one of many on the Homeward Trust Edmonton team. I specifically planned, created and published digital content on the HTE website and social media while supporting pre-live and post-event marketing, communications and on-site logistics for one of Homeward Trust's largest annual events. My nonprofit communications strategy focused on accessibility-first content, real-time relevance, and cross-channel consistency to support both awareness and action.

Key Contributions include the following:

• Managed content across four digital communication channels.

• Supported digital campaigns for the annual Housing Supports Forum.

• Increased LinkedIn engagement by 91%.

• Created accessible web content, blog posts and resource pages.

• Coordinated event branding, promotional materials and conference materials.

Homeward Trust Edmonton Project Details

Client: Homeward Trust Edmonton

Industry: Nonprofit • Housing • Community Services

Project Type: Web Content • Event Marketing • Digital Communications

Role: Content Specialist

Timeline: April 2024 – October 2024

Project Scope: Planned, created and managed digital content supporting the Housing Supports Forum and organizational communications across multiple digital platforms.

Audience: Housing professionals • Community organizations • Government partners • Service providers • General public

Tools Used: WordPress • Canva • Adobe Creative Suite • Meta Business Suite • LinkedIn • Google Analytics 4 (GA4) • Microsoft Office • SharePoint

Skills Used: Content Strategy • Web Writing • SEO • Digital Marketing • Community Engagement • Accessibility • Event Marketing • Copywriting • Content Operations • Communications

Project Reach: Organization-wide communications across four digital channels supporting marketing campaigns that contributed to 325+ conference attendees.

Key Speakers

Organizations & Initiatives

• Canadian Observatory on Homelessness: https://www.homelesshub.ca/

• 7 Cities on Housing and Homelessness: https://www.7cities.ca/

• Built for Zero Canada: https://bfzcanada.ca/

• Calgary Homeless Foundation (CHF): https://www.calgaryhomeless.com/

• Rural Development Network: https://ruraldevelopment.ca/

• NiGiNan Housing Ventures: https://www.niginan.ca/

• Homeward Trust Edmonton: https://homewardtrust.ca/

Government & National Programs

• Navigation and Support Centres (Alberta): https://www.alberta.ca/navigation-and-support-centres

• Action Research on Chronic Homelessness (ARCH): https://www.canada.ca/en/housing-infrastructure-communities/news/2023/11/backgrounder-action-research-on-chronic-homelessness-arch.html

Health & Social Support Organizations

• The Alex Community Health Centre: https://www.thealex.ca/

• Canadian Mental Health Association (CMHA): https://cmha.ca/

• George Spady Society: https://www.gspady.org/

• Calgary Drop-In Centre: https://calgarydropin.ca/

• Youth Empowerment and Support Services (YESS): https://yess.org/

• Native Counselling Services of Alberta: https://www.ncsa.ca/

Research, Lived Experience & Cultural Work

• Kawegehanowak (Together We Will House Them) – Lived Experience Committee: https://caeh.ca/wp-content/uploads/LE6_245-Stories-for-Transformation-Self-determination-in-Sharing-Lived-and-Living-Experiences-and-Expertise_245.pdf

• Being Human: Portraits of Homelessness (Lana Michelin): https://reddeermuseum.com/being-human-portraits-of-homelessness/

Learn More and get all the updated Event Information from the 2024 event on the Eventbrite Listing, and the Full Event Details (Schedule & Speakers).